Financial literacy, reimagined

Helping teenagers navigate their financial future.

North Star combines storytelling, gamification, and real-life simulations to equip young people with the financial skills, decision-making ability, and confidence they need to thrive in an increasingly complex world.

The Challenge

Money skills shouldn't depend on the postcode you grew up in.

In the Netherlands, the teenagers who most need financial education are the least likely to get it. The result is a widening gap in confidence, opportunity and long-term wellbeing.

Not mandatory

Financial education isn't required

Financial literacy is not part of the mandatory Dutch curriculum, leaving most teenagers to learn money skills on their own.

19.2%

Below baseline proficiency

Nearly one in five Dutch students does not reach the baseline level of financial literacy measured by international benchmarks.

~40% gap

Vocational students score lower

Students in vocational tracks score almost 40% lower than peers in pre-university education — a gap that compounds for life.

Disproportionate

Vulnerable youth are hit hardest

Newcomer, refugee and lower-income teenagers face the steepest barriers to building money confidence and independence.

Our Solution

A financial literacy platform teenagers actually want to use.

North Star combines gamified simulations, story-based scenarios and reflection so students don't just read about money — they practice making decisions with it.

Teacher leading a classroom of diverse students using North Star on tablets
Tool

Built like a game, designed like a curriculum

  • Gamified platform from basics to advanced skills
  • Aligned with Dutch & EU financial-literacy standards
  • Teacher-guided classroom model
Inclusive

Made for every teenager — including newcomers

  • Designed for multilingual teenagers
  • Adapted to different learning levels
  • Supports newcomer student inclusion
Accessible

Concepts that feel close to real life

  • Simple, relatable financial concepts
  • Language-friendly learning experience
  • Student-centered, decision-led approach
Why North Star

Where financial education meets behavioural design.

Most financial literacy programs explain. North Star lets teenagers experience, decide and reflect — the way humans actually learn.

Unique learning model

Storytelling, gamified play and real-life decision-making woven into a single, coherent journey.

Gamified simulation

Students don't just read theory — they practice choices, see consequences and adjust their thinking.

Holistic model

Integrates knowledge, behavior and confidence so financial skills actually stick beyond the classroom.

Behavioral economics

Builds financial habits, emotional awareness and smarter long-term decisions, grounded in evidence.

How we compare

The only platform that brings it all together.

A snapshot of how North Star compares with the financial-literacy tools available to Dutch classrooms today.

FeatureTypical NL programsBanking-led toolsNorth Star
Interactive platform
Story-based learning
Gamified approach
Behavioural economics
Newcomer inclusion
Reflection integrated
Yes Partial No
Impact

Measurable outcomes for students, schools and society.

We design every module against clear targets — so partners can see what changes for the teenagers they serve.

Financial confidence

Teens move from anxiety around money to clarity about choices.

Better decision-making

Reflection loops turn impulse into intention.

Social inclusion

Newcomer students participate, contribute and belong.

Future employability

Stronger financial fluency in interviews and first jobs.

Financial independence

Habits that compound long after the last class.